Personal lines
Auto, home, renters, and related personal coverage for families across our licensed states.
Explore coverage
Why appoint Asshield
An independent agency built to produce and service
We’re an independent agency owned by Joshua Williams (Asshield opened in 2020; family in insurance since 2009) — with relationship-driven producers and a multi-line appetite across personal, commercial, and specialty.
- Two offices — Fort Walton Beach / FL Gulf Coast and Lexington, KY hubs for local presence and regional growth.
- 12-state licensed footprint — FL, KY, AL, TX, IN, OH, TN, NC, SC, GA, AR, and PA.
- Independent multi-carrier DNA — we place what fits the client, and we value partners who want thoughtful, guideline-aligned submissions.
- Production focus — growing book with focused markets (FL Gulf Coast + Lexington KY + multi-state clients) and digital + phone quote flow.
- Client experience — Google 4.9★ social proof based on reviews for our Lexington office and a 2025 Best Insurance Broker recognition in Lexington already on our site.
Licensed agency · Professional team · Ready for appointment conversations
Our commitment
How we partner with carriers
Carriers we work with value our production — because we treat appointments as long-term relationships, not volume-at-any-cost.
- Quality submissions — we aim to submit business that fits your appetite and underwriting guidelines.
- Guideline-aligned placing — producers who follow carrier rules and ask when something is a stretch.
- Responsive servicing — clients and carrier partners get timely follow-through from our FL and KY teams.
- Protect the brand — we represent appointed carriers professionally in every client conversation.
- Long-term partnership mindset — we’re building books and relationships, not chasing one-off placements.
Markets & lines
What we place
Personal auto and home, commercial, and specialty — with growth concentrated on the FL Gulf Coast, Lexington KY, and multi-state clients we already serve.
Commercial
Business and commercial placements for small and mid-size clients who need an independent agency that shops the market.
Business coverageSpecialty
RV, watercraft, farm equipment, pet, travel, cyber, drone, and more — see our specialty page for the current mix.
Specialty lines
Appoint Asshield
Carrier partnership inquiry
Tell us about your company and the lines or states where an Asshield appointment could make sense. Prefer email? Write joshuawilliams@asshield.com with subject “Carrier appointment inquiry”.
Thank you — your partnership inquiry was received. We’ll review it and follow up soon.
Ready to talk appointments?
Email joshuawilliams@asshield.com or call the office that fits your market — FL and KY lines are separate.